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	<title>HogeTown &#187; Technology</title>
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	<link>http://roberthoge.com</link>
	<description>Welcome to the website of Robert Hoge</description>
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		<title>Printed on Greenpeace approved pixels: Random House e-book fail</title>
		<link>http://roberthoge.com/archives/471</link>
		<comments>http://roberthoge.com/archives/471#comments</comments>
		<pubDate>Mon, 28 Jun 2010 11:17:50 +0000</pubDate>
		<dc:creator>Hoger</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[ebooks]]></category>

		<guid isPermaLink="false">http://roberthoge.com/?p=471</guid>
		<description><![CDATA[

 
Chuck Palahniuk&#8217;s Pygmy is a great book. Random House not so good on the e-book basics though.
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			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://roberthoge.com/wp-content/uploads/2010/06/E-book-fail.png"></a></p>
<p style="text-align: center;"><span style="color: #000000;"><a href="http://roberthoge.com/wp-content/uploads/2010/06/New-E-book-fail.jpg"><img class="aligncenter size-full wp-image-476" title="New E book fail" src="http://roberthoge.com/wp-content/uploads/2010/06/New-E-book-fail.jpg" alt="Random House e-book page" width="538" height="717" /></a></span></p>
<p><span style="color: #000000;"> </span></p>
<p><span style="color: #000000;">Chuck Palahniuk&#8217;s Pygmy is a great book. Random House not so good on the e-book basics though.</span></p>
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		<title>Why Cory Doctorow (and others) are wrong about the iPad</title>
		<link>http://roberthoge.com/archives/465</link>
		<comments>http://roberthoge.com/archives/465#comments</comments>
		<pubDate>Thu, 08 Apr 2010 13:59:55 +0000</pubDate>
		<dc:creator>Hoger</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://roberthoge.com/?p=465</guid>
		<description><![CDATA[Cory Doctorow has a great rant on Boing Boing about why he won&#8217;t buy an iPad and why he thinks you shouldn&#8217;t buy one either. It&#8217;s a great article, full of passion and well thought through arguments. Problem is it&#8217;s mostly bunkum.
He makes a number of points in the article that are worth looking at one [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Cory Doctorow has a great <a href="http://www.boingboing.net/2010/04/02/why-i-wont-buy-an-ipad-and-think-you-shouldnt-either.html"><span style="color: #0000ff;">rant</span></a><span style="color: #000000;"> on Boing Boing about why he won&#8217;t buy an iPad and why he thinks you shouldn&#8217;t buy one either. It&#8217;s a great article, full of passion and well thought through arguments. Problem is it&#8217;s mostly bunkum.</span></span></p>
<p><span style="color: #000000;">He makes a number of points in the article that are worth looking at one by one.</span></p>
<p><span style="color: #000000;"><strong>Incumbents made bad revolutionaries </strong><br />
His argument here seems to be that Apple is more interested in using the great technical features of the iPad to either restrict its use or find a way to make people pay for it.</span></p>
<p><span style="color: #000000;">The example he uses is the Marvel iPad comic app. The argument is the app &#8211; and by extension the iPad &#8211; is bad because, for example, you can&#8217;t lend someone else your comic. Put aside the fact that it&#8217;s really an anti-DRM rant (which I mostly agree with) he forgets one simple thing. The device actually makes it extraordinarily easy to lend someone your comic &#8211; hand them your iPad. It is in this way exactly as easy to lend someone a comic on your iPad as it is with a physical comic book. </span></p>
<p><span style="color: #000000;">And if Apple gets this right, they&#8217;ll help craft &#8211; or at least speed up &#8211; the development of a whole new computing and media model - tablet computing.</span></p>
<p><span style="color: #000000;">That leads nicely into the next argument&#8230;</span></p>
<p><span style="color: #000000;"><strong>Infantilizing hardware<br />
</strong>Tonight I had leftover pizza for tea. I heated it in the microwave and then put it under the grill for a minute to crisp it up. I punched some buttons on the microwave and it did what it needed to do &#8211; help me <em>consume</em> my dinner. I don&#8217;t need to be able to take it apart, repait it and install Linux on it. I just need it to work &#8211; like my television, my bed and my table.</span></p>
<p><span style="color: #000000;">But Cory&#8217;s argument here seems to suggest that if I&#8217;m only using a device to consume something I&#8217;m somewhat less likely to survive in the brave new world of the 21st century than someone who can take a device apart and put it back  together.</span></p>
<p><span style="color: #000000;">I can enjoy consuming a book even if I don&#8217;t know how to pull the spine off, reorder the pages and put it back together again. It  should be okay that not everyone wants to take everything apart all the time.</span></p>
<p><span style="color: #000000;">Boing Boing is a site supported by ad revenue. I bet there&#8217;s a strong correlation between the rates for those adverts and the number of people simply consuming the site &#8211; page hits or unique visitors. I hope the number of people actively interacting with the site by adding comments also factors in there but I doubt simple consumers of the site take a back seat when it&#8217;s time to crunch the numbers.</span></p>
<p><span style="color: #000000;"><strong>Wal-Martization of the software channel</strong><br />
According to Wikipedia there are around 150,000  third-party applications in the App Store. If Apple was the only computer maker in a regulated market I&#8217;d be more likely to accept the claim that &#8220;the iStore lock-in doesn&#8217;t make life better for Apple&#8217;s customers or Apple&#8217;s developers.&#8221; </span></p>
<p><span style="color: #000000;">But again this is an anti-DRM argument, that&#8217;s not (or shouldn&#8217;t be) restricted to the iPad. Clearly developers and customers aren&#8217;t stupid. That&#8217;s why more than three billion downloads have been made from the App Store.</span></p>
<p><span style="color: #000000;">The Wal-Mart analogy is a bad one too &#8211; at least on one level. The development of the iPod Touch, the iPhone and now the iPad has not seen a massive takeover of an existing market, it&#8217;s fostering a massive expansion of a new, previously small market. </span></p>
<p><span style="color: #000000;"><strong>Journalism is looking for a daddy figure<br />
</strong>It&#8217;s not the device&#8217;s fault if journalists and bloggers get sucked into the spin from Apple&#8217;s marketing team. Indeed, arguing that Rupert Murdoch is silly because he thinks putting up a pay-wall will save his newspaper empire in the long-run should not be confined to discussion about the iPad.</span></p>
<p><span style="color: #000000;"><strong>Gadgets come and gadgets go</strong><br />
I&#8217;ve got some sympathy for the argument that &#8220;the real issue isn&#8217;t the capabilities of the piece of plastic you unwrap today, but the technical and social infrastructure that accompanies it.&#8221; But that&#8217;s the real crux of the whole post. Until he gets to here, Cory seems to be arguing that the iPad can&#8217;t won&#8217;t and shouldn&#8217;t change things. But here, he pretty much gives up the ghost and you almost get the sense that he knows it will.</span></p>
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		<title>Penguin gets it</title>
		<link>http://roberthoge.com/archives/428</link>
		<comments>http://roberthoge.com/archives/428#comments</comments>
		<pubDate>Thu, 18 Mar 2010 12:20:24 +0000</pubDate>
		<dc:creator>Hoger</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[digital publishing]]></category>

		<guid isPermaLink="false">http://roberthoge.com/?p=428</guid>
		<description><![CDATA[
A quick preview of some of Penguin&#8217;s plans for books on the iPad. Shiny!
It&#8217;s followed by a less shiny but more interesting talk from Penguin CEO John Makinson about how publishers will become more relevant, not less, and how they&#8217;ll be taking a giant leap into a distribution model that lets them play around with [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/jdExukJVUGI&amp;feature" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/jdExukJVUGI&amp;feature"></embed></object></p>
<p><span style="color: #000000;">A quick preview of some of Penguin&#8217;s plans for books on the iPad. Shiny!</span></p>
<p><span style="color: #000000;">It&#8217;s followed by a less shiny but more interesting talk from Penguin CEO John Makinson about how publishers will become more relevant, not less, and how they&#8217;ll be taking a giant leap into a distribution model that lets them play around with pricing and access a lot more consumer data. You can see that video over at <a href="http://paidcontent.org/article/419-first-look-how-penguin-will-reinvent-books-with-ipad/"><span style="color: #0000ff;">PaidContent.org.</span></a></span></p>
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		<title>The biggest button of all</title>
		<link>http://roberthoge.com/archives/254</link>
		<comments>http://roberthoge.com/archives/254#comments</comments>
		<pubDate>Thu, 20 Nov 2008 12:15:41 +0000</pubDate>
		<dc:creator>Hoger</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[space]]></category>

		<guid isPermaLink="false">http://roberthoge.com/?p=254</guid>
		<description><![CDATA[
In February 1962 John Glenn became the the first US astronaut to go into orbit. His Mercury 6 capsule is on display in the National Air and Space Museum and this photo I took of it is my current favourite from my whole trip.
I like that even behind the perspex designed to protect the capsule you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://roberthoge.com/wp-content/uploads/2008/11/abort.jpg"><img class="aligncenter size-full wp-image-255" title="abort" src="http://roberthoge.com/wp-content/uploads/2008/11/abort.jpg" alt="" width="500" height="327" /></a></p>
<p><span style="color: #000000;">In February 1962 John Glenn became the the first US astronaut to go into orbit. His Mercury 6 capsule is on display in the National Air and Space Museum and this photo I took of it is my current favourite from my whole trip.</span></p>
<p><span style="color: #000000;">I like that even behind the perspex designed to protect the capsule you can see the designer&#8217;s clear priorities based on the jolly big ABORT button within easy reach. </span></p>
<p><span style="color: #000000;">The capsule Yuri Gagarin had used the year before to become the first human in space was designed to have him eject following re-entry and parachute his way back to Earth. A handy design feature that doubled as a built in abort button. Smart but kinda takes the fun out of it, don&#8217;t you think?</span></p>
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		<title>The Marvellous March of Technology</title>
		<link>http://roberthoge.com/archives/245</link>
		<comments>http://roberthoge.com/archives/245#comments</comments>
		<pubDate>Sun, 16 Nov 2008 21:27:31 +0000</pubDate>
		<dc:creator>Hoger</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[digital photography]]></category>

		<guid isPermaLink="false">http://roberthoge.com/?p=245</guid>
		<description><![CDATA[Amateur photography is one area of the digital revolution that didn&#8217;t suffer the same take-no-prisoners approach of the big media companies towards music and video. And we&#8217;re all better off for it. On our three week overseas trip we took a total of 951 photographs. Pre-digital, we would have been talking about having to purchse [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Amateur photography is one area of the digital revolution that didn&#8217;t suffer the same take-no-prisoners approach of the big media companies towards music and video. And we&#8217;re all better off for it. On our three week overseas trip we took a total of 951 photographs. Pre-digital, we would have been talking about having to purchse and then pay to develop 40 rolls of 24-photo film. </span></p>
<p><span style="color: #000000;">One of the joys of digital photography is that it allows for opportunistic photos like these:</span></p>
<p><a href="http://roberthoge.com/wp-content/uploads/2008/11/and-the-young.jpg"><img class="aligncenter size-full wp-image-246" title="and-the-young" src="http://roberthoge.com/wp-content/uploads/2008/11/and-the-young.jpg" alt="" width="500" height="662" /></a></p>
<p><span style="color: #000000;">Kate took the photo of this kid who was on the six hour flight from Washington to San Francisco with the rest of his family. He couldn&#8217;t have been more than two-and-a-half. His mum had gotten up to go to the bathroom and left him watching his portable DVD player. Funny thing was every now and then the kid would tap the thing like it was a keyboard.</span></p>
<p><span style="color: #000000;">And the morning after I took a photo of this:</span></p>
<p><a href="http://roberthoge.com/wp-content/uploads/2008/11/the-old1.jpg"><img class="aligncenter size-full wp-image-248" title="the-old1" src="http://roberthoge.com/wp-content/uploads/2008/11/the-old1.jpg" alt="" width="500" height="328" /></a></p>
<p><span style="color: #000000;">We stopped in for breakfast at this great little diner and the whole time we were there this old guy was using his iPhone. And he was a pro &#8211; resizing websites on the fly with the pinch technique and tapping away at e-mails.</span></p>
<p><span style="color: #000000;"><span>But it all got me thinking about how different things would have been 10 years ago. While some people might have had a digital camera, I didn&#8217;t. And there weren&#8217;t any portable DVD players or iPhones around to take cute pictures of. But even if they were &#8211; </span>if I was using a camera where I&#8217;d paid $4 for film and another chunk of change to develop I may not have taken either .</span></p>
<p><span style="color: #000000;">But because I have a digital camera and there are plenty of portable DVD players and iPods around I could take a picture of them without concern I was &#8220;wasting&#8221; film, copy them to my laptop and blog about it all.</span></p>
<p><span style="color: #000000;">Ain&#8217;t technology grand.</span></p>
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