Penguin gets it
Author: Hoger
A quick preview of some of Penguin’s plans for books on the iPad. Shiny!
It’s followed by a less shiny but more interesting talk from Penguin CEO John Makinson about how publishers will become more relevant, not less, and how they’ll be taking a giant leap into a distribution model that lets them play around with pricing and access a lot more consumer data. You can see that video over at PaidContent.org.
Tags: digital publishing
June 18th, 2010 at 8:57 pm
Extremely smart! Enjoyed reading it. — BOOK4MEN.COM
October 24th, 2011 at 7:14 pm
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